DOPAMINE THREADS Recap

Discover how Abby's passion for education and expertise in content creation have helped drive the success of Smart North's mission.

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Abby's played a key role in launching the dopamine threads brand, through strategies, brand idenity and influencer marketing. Discover how Abby's passion and advocation for the health and wellness space helped drive the brand launch for dopamine threads.

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MISSION

Provide customers with a safe & transparent space to share stories around sobriety through content creation.

Target market

Men and women aged 24-40 that are in the sobriety community

WORK:
BRAND IDENTITY
CONTENT PRODUCTION
SOCIAL STRATEGY
SOCIAL MEDIA CONTENT

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Post Samples

Abby Developed a brand identity and images for Dopamine Thread's Instagram account.

DOPAMINE THREADS: YouTube Video

Creative Direction

Video Editing

Brand Strategy

Talent outreach

7% boost in social media engagement

DOPAMINE THREAD/ INFLUENCERS

the direction for dopamines THREADS was to curate the photography by creating a clean, modern aesthetic to emphasize the sobriety of life. This aesthetic is achieved by using a minimalistic approach to photography, focusing on the essence.

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